Mar 10

Why Your Ecommerce Site Is Losing Money (Infographic)

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More than 67 percent of online shopping carts are abandoned before purchases are made. Here’s how to fix the problem on your website.


Adam J. Kovitz‘s insight:

BOTTOM LINE:  Great research detailing one of the many reasons increased visibility doesn’t always result in profitability.


See on www.entrepreneur.com

Mar 04

#Oops! Twitter accidentally sends thousands of password reset emails

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Twitter accidentally told thousands of users that their accounts had been compromised and passwords were reset.


Adam J. Kovitz‘s insight:

BOTTOM LINE:  The more widely-used these social platforms become, the more we rely upon them to do the right thing.


See on money.cnn.com

Nov 18

How to boost your online sales this holiday season

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How do you grab a bigger slice of the $64 billion that online shoppers are expected to spend this season?


Adam J. Kovitz‘s insight:

BOTTOM LINE:  If you’re looking to take advantage of additional holiday revenue for your online business, there are some worthwhile tips here…


See on money.cnn.com

Nov 12

Interactive: This Is How Much Money Twitter Owes You | TIME.com

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Want to know if your Twitter feed produces enough value to retire? Enter your username to find out


Adam J. Kovitz‘s insight:

BOTTOM LINE:  Your time online is always making others rich.  The REAL question, though, is: "How do you capitalize upon this?"


See on newsfeed.time.com

Oct 18

Do Digital Ads Work? Who Knows.

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With all the data available and all the money being spent on digital ads, it should be easy to decide how effective they are. Only, it isn’t.


Adam J. Kovitz‘s insight:

BOTTOM LINE:  I tell my clients all the time that most people look at Advertising as strictly a creative or marketing activity, but it is also a scientific activity…it is an experiment.  Remember all that "nonsense" about "scientific inquiry" (Problem statement, hypothesis, etc.)?  Best brush off your old, dusty spiral notebooks if you want to truly succeed in this space.


See on www.entrepreneur.com

Oct 17

Online privacy is dead

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It’s getting harder to remain faceless online. Even far-out measures of data encryption are under attack.


Adam J. Kovitz‘s insight:

BOTTOM LINE:  Was online privacy ever alive?  People do not live in vacuums…they share things through communications.  In an increasingly-hyper-connected world, there are no secrets.  I tell my clients all the time, don’t broadcast anything that you may regret later; it never goes away.


See on money.cnn.com

Oct 17

Facebook Allows Teens to Make Posts Public

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In a move that could change the way companies market to teens online, Facebook will give teens the option of making their content public.


Adam J. Kovitz‘s insight:

BOTTOM LINE:  Buisnesses on Facebook will now have access to the "highly coveted teen market".  Parents…how do you feel about that?


See on www.entrepreneur.com

Oct 11

Where Social-Media Use is Growing the Most (Infographic)

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The number of social network users are growing internationally at an incredible pace. Here’s an infographic on what to expect, where.


Adam J. Kovitz‘s insight:

BOTTOM LINE:  Social media is growing in that it is coming into wide use in other countries…where’s your next opportunity?


See on www.entrepreneur.com

Oct 09

Twitter Will Become Remote Control for Comcast Pay-TV Users

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A new Twitter feature, set to launch in November, may be a game changer for internet TV and online advertising.


Adam J. Kovitz‘s insight:

BOTTOM LINE:  This is a potential game changer for Twitter.  If they can work such deals with Comcast, they can do it with other content providers…


See on www.entrepreneur.com